McLaren Automotive
As an Art Director at Plan B, I worked closely with the McLaren North America marketing team to develop seamless campaigns across digital, social and print platforms for 24 dealerships across the US and Canada while adhering to brand guidelines provided by the UK team. I collaborated with web developers at the ad agency to ensure designs were executed according to specifications under time sensitive environments.
Timeframe
2018
Role
Art Director
Tools
Sketch [Ai] [Id[ [Ps]
Project Goals
With multiple dealerships across North America, we were tasked with creating a design strategy that could also supplement test drive events hosted by the different dealers. We developed a campaign that was minimal yet refined, allowing the product to stand out by superimposing various models against localized backdrops unique to each dealership’s surrounding areas. To maintain design sustainability for the numerous monthly events held by the various dealerships, we developed a series of email and landing page templates that could be easily adopted for any event from the Sterling Senna Unveiling to Pebble Beach Concours d’Elegance.
