Safety Conference
I led design for the annual Safety Conference + Expo in 2019 and 2020, ultimately I introduced a brand redesign in 2021 but am proud of the work that was created for the predecessing conferences. I refined the visual brand guidelines and developed the design strategy. I oversaw numerous digital, social and print deliverables including the user interface for the Safety 2019 App and Safety 2020 Virtual Event platform.
Timeframe
2019 – 2020
Role
Brand Designer
Tools
[Ai] [Id] [Ps]
Design Strategy
The logo and graphic element shapes were provided by 88 Brands, who American Society of Safety Professionals worked with for the master rebrand and had asked for a quick add-on for their annual Safety Conference. Brand guidance was not provided on how to implement brand elements into design which is why I played a role in developing the design strategy while building the visual style guide. Since the annual conference travels to different locations within the US from year-to-year, I thought it would make most sense if the graphic shapes were layered in various combinations of color, pattern and size evoking a sense of place.
Style Guide
2020 – Orlando to Virtual
Safety 2020 was initially intended to take place at the Orange County Convention Center in Orlando, Florida. Certain shapes were selected and arranged to evoke a sense of the tropical and sunny location. However, unexpected circumstances required the conference to shift from in-person to virtual in the matter of two months. Since the branding was already live for several months before the transition, I felt it made sense to keep the look and feel consistent, while putting an emphasis on imagery that reflected a connected virtual experience.
2019 – New Orleans
Safety 2019 took place at the Ernest N. Memorial Convention Center in New Orleans, Louisiana. The playful grid arrangement for the shapes was created to evoke a sense of the French Quarter and vibrant music scene in NOLA.
